On November 13th and 14th 2023, EUSALP AG6 organised the third edition of its international Territorial Brands conference in Poschiavo (Switzerland). The event was hosted by the Polo Poschiavo association and moderated by @Cassiano Luminati who introduced the audience to circularity in Alpine Territorial Brands.
Academic, marketing, and political experts gathered to exchange insights and best practices in the field of circular economy and advertising as it is, can be and should be practiced by Alpine territorial brands for great competitiveness in both local and large-scale markets. Recommendations were shared, market analysis and their results were introduced, customer trends and behaviours were reported – further information on the topics raised, experts and their recommendations can be found in the one-pager.