Routes4U meeting on Cultural Routes in the EU macro-regions

12th Sep 2019

14-15 October 2019 Vienna will held the Routes4U meeting on Cultural Routes in the EU macro-regions. 

The 2 days event will offer the opportunity to discuss about Cultural Routes priorities in the EU macro-regions, and how to develop their potential through the Routes4U activities.
Participants will learn more about the promotion and brand exercise of Routes4U, and more specifically its implementation through a Cultural Routes Card as well as the production of a macro-regional brand for the Cultural Routes. They will also discuss cultural tourism as driver for growth, jobs and economic development in the macro-regions.
The meeting will involve representatives from European Institutions, EU macro-regional strategies, cultural routes projects, Cultural Routes of the Council of Europe networks and stakeholders from the cultural and tourism field at national and macro-regional level.


Monday 14 October

13.30    Registration of participants

13.45    Opening

  • KNEISSEL Kathrin, Federal Chancellery of Austria, Head of Department for European and International Cultural Policy
  • DOMINIONI Stefano, Enlarged Partial Agreement on Cultural Routes of the Council of Europe (EPA), Executive Secretary
  • AULNETTE Astrid, European Commission, Directorate General for Regional and Urban Policies, Information and Communication Officer, Routes4U Coordinator

14.15    PLENARY SESSION|ROUTES4U: Joint Programme between the Council of Europe and the European Union

The speakers will exchange on the cooperation between the Cultural Routes of the Council of Europe and the EU strategies for the macro-regions in the framework of Routes4U Joint Programme.

  • METZGER Constanze, Council of Europe, Enlarged Partial Agreement on Cultural Routes, Routes4U Senior Project Officer
  • COZMA Irina, European Union Strategy for the Danube Region, Prority Area 3 (PA3 Culture and Tourism), Coordinator

15.00    PRESENTATION | DANUBE CULTURE PLATFORM: screening of the film “CultPlatForm Reflections” and artist talk on the pilot project “Tagging Hidden Architecture Jewels”

  • PACHER Elisabeth, Federal Chancellery of Austria
  • ZIMMER Karin, Federal Chancellery of Austria and member of the Governing Board (EPA), in conversation with PROHASKA Rainer, artist

15.20    PITCH SESSION| New projects of Cultural Routes in the macro-regions

16.20    Coffee break

16.40    TRAINING 1| Creation of new Cultural Routes: the certification and evaluation processes

The representatives of the cultural routes projects will be trained on the certification cycle, in accordance with the Council of Europe criteria and evaluation process.

  • SETTANNI Giuseppe, expert on Cultural Routes of the Council of Europe certification and evaluation and on heritage and cultural policies
  • KLARIC Vlasta, expert on cultural tourism management, cultural routes and Roman heritage

18.00    PLENARY SESSION | Summary

18.30    Evening programme and dinner

Tuesday 15 October

09.00    Introduction


  • MILLS Nigel, Expert on heritage interpretation

09.35    CONSULTATION| Stakeholder’s meeting for the new projects of Cultural Routes in the macro-regions

The representatives of the new cultural routes projects will discuss with their potential partners and members about the state of the art and next steps in view of the further development of their projects.

11.00    Coffee break

11.15    TRAINING 2 | Creation of a brand for the new project of Cultural Routes in the macro-regions

  • TAJTAKOVA Maria, Ph.D. in Arts Marketing, expert on consumer behaviour in the arts and culture, international cultural tourism and intercultural advertising

12.15    CLOSING SESSION | Next steps to be taken

12.45    Light lunch

More info and registration form are available here


Vienna, Austria