International Workshop: "Territorial Brands in the Alpine Region"

Meeting topic: 

EUSALP Action Group 6, sub-group 2 “Future-oriented farming and forestry” presents a lunch-to-lunch international workshop on “Territorial Brands in the Alpine Region” on 13 and 14 May 2019 at EURAC Research in Bolzano/Bozen (IT). 

Territorial brands have become indispensable nowadays for the commercial valorisation and promotion of a range of regional specialities. Considering the potential for further development of territorial brands for local sustainable growth, the workshop aims at raising awareness about this topic.
The workshop will serve as a discussion forum on current trends among practitioners and offers the possibility to present best practices from the Alpine territory. 

The event is open to:

- territorial brand managers;
- practitioners of the agri-food sector;
- local and regional administrators;
- experts on local development.

The full agenda of the event is available here

Attendance is free of charge but it is limited to a maximum of 100 participants thus advanced registration is requested. The registration form is available here.

Deadline for registration is 29 April 2019. Please note that only complete registrations will be considered.

Simultaneous translation will be available in all Alpine languages and in English.
 

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PDF icon Workshop_agenda_May13-14239.73 KB

Eurac Research Conference Hall Viale Druso 1, 39100 Bolzano