EUSALP communication strategy will include the production of online communication contents (e.g. website, newsletter, social network), offline communication (e.g. press office), visual communication (e.g. visual identity, video) as well as information and promotional materials. All Action Groups will collaborate to:
- raise awareness: so to make all target groups involved perceiving EUSALP as a new and systematic approach turning strategic political goals into practice;
- increase knowledge: commnication activities will serve as an interface, which ensures provision of tailor-made information on the knowledge gained in the AG work to target groups but also allows feedback loops from the exterior to practical Action Group work.
- change behaviour